Founder & Brand Roots

Evrin Beauty is born out of the idea that (inner) wellness is something that can always be strived for, as it can never be “enough”. I have always been deeply passionate about wellness, and I started exploring it at the age of 20, when I first worked in a luxury cosmetics and perfume shop. I suddenly found myself in a fairytale of creams, lotions and make-up, and it was heaven on earth to me. The various brands, the glamour, the luxury, the feeling of spoiling oneself; it was an intense joy to surround myself with all of that. I soon became the chosen one of the employees of the shop to go to training days to learn about the history of each high-end brand, their philosophy and their new products. The reason for this front-row position was that, at that time, there were many Chinese customers (local & tourists) who purchased a lot of products from the shop, and they wanted me — as a Chinese speaker — to be knowledgeable about what we offered. It was one of the most fun times in my life looking back, I must say. Lunch was always organized in restaurants and visiting various high-end brands in their headquarters was just a treat. I felt like a special agent undergoing various delightful trainings, and I look back on those days with much warmth and gratitude.

We also sold supplements and at that time, I thought it was brilliant to also aid the inner workings of the body. Since then, I have continued studying how to take better care of myself and my body. Topics like supplements, skincare, healthy foods, exercise... I love reading about them and learning more.

Now, 16 years later, at the age of 36, years of consistent habits have taught me how to listen to my body — how to work with it rather than against it, and how that quiet cooperation became a source of resilience, confidence, and strength. I’m not saying that I have the best skin like some of the pretty ladies out there but I am certainly happy with how my daily habits have shaped my appearance. I feel confident and powerful in the way my body and I cooperate. I listen to her as if I am listening to a best friend. My body has helped me through the toughest periods of my life. As there were times when taking care of myself was not an option and that’s when the habits I had developed over the years became the backbone that helped me handle the life-altering slingshots life threw at me. Self-care, when things really got bad, was what helped me keep going. Even when things fell more apart than I could comprehend.

Evrin Beauty is therefore a deep, personal revolution. A revolution that I want to share with you.

I’m not saying that you should follow exactly what I have been doing. Everybody is different. Inside and out. What we need may be different from what somebody else needs. What I want for you is that you eventually will be more in tune with your body and your inner voice. These two are collectively your powerhouses. If you have these in balance and you are aware of them, nothing can stop you. I am here to help and guide you.

Wellness supports the body.
Inner wellness supports the self.

Evrin Beauty stands for guiding you to your higher self, so that in life, you are able to develop habits that work with you, not against you.

In the most difficult times of my life, my body was the one thing I could always count on — guiding me, warning me, and keeping me steady through the inner work I was doing.